Visit Wight Pro
Project overview
Visit Wight Pro is the industry-facing side of Visit Isle of Wight — the hub for the businesses contributing to the Wight BID. Visit Isle of Wight needed a website that did more than present information: it needed to clearly demonstrate the value of the BID to levy payers and give contributing businesses a single, easy place to access every marketing resource, opportunity, and update their investment unlocks. We rebuilt the site entirely, designing it around the people it serves — Island tourism businesses who want to see exactly how their contribution is working for them.
The result is a far more user-friendly platform that turns a complex membership offering into clear, navigable sections, making it simple for businesses to promote themselves, access support and training, and stay connected with the campaigns driving visitors to the Island.
Challenges & constraints
The previous site struggled to communicate the breadth of what the BID delivers, and the resources available to contributing businesses were difficult to find and act on. With a major BID ballot on the horizon, it was essential that levy payers could clearly understand the impact of their investment — the impressions, sessions, audience reach, and trade events their contribution makes possible — and feel confident in how decisions are made and managed.
The challenge was to take a wide range of offerings — advertising opportunities, business support, training, governance documents, ferry trade rates, PR and campaign activity — and structure them into a single intuitive experience that worked for busy business owners rather than against them.
Project solution
We delivered a complete website rebuild focused on clarity, usability, and self-service. The new structure organises everything around what a contributing business actually wants to do: promote their business, access support and training, or understand BID administration and governance. Key marketing resources, advertising options, and opportunities are now grouped logically and reachable in a couple of clicks, while impact metrics and campaign activity are presented up front to keep the value of the BID visible at all times.
The site gives Visit Isle of Wight a professional, scalable platform that supports its industry community, reinforces transparency around the BID, and makes it easy for businesses to engage with — and get genuine value from — their investment. The rebuild positions Visit Wight Pro as a trusted, central resource for Island tourism businesses, built to grow alongside the BID.
